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Cheryl Fuerte
Location: Hong Kong ??
http://cheryl.heyey.com
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Member - Usability Professionals (Hong Kong)
Member: UPA Hong Kong
 

Sunday, September 03, 2006

Yahoo will beat Google (The Prophecy)

If you haven't checked out Yahoo's Site Explorer, please do and you'll see what I mean. I say, geeky doesn't have to be ugly and full of excuses.

Yahoo's Site Explorer (still on beta as of press time) is a neat pack of goodies for webmasters obssessed with search engine rankings (but who wouldn't be when Findability is the super-in thing?). Track your websites' link popularity, cached pages, probe your competitor's websites, manage your feeds, in a sleek, warm, and fuzzy interface design.

So you say what's new --
Google has all of it -- well, yes, and NO. Getting statistics for your inbound links is way a lot better - you have the option to exclude internal links, or only count links pointing to the root domain name. That's neat. The Google bundles everything with their link:domainname query. That is so geeky. And geeky doesn't have to be uhm, ugly. Plus, the numbers do not fluctuate as much. No, do not give me the Google dance excuse.

In Site Explorer, you have a centralized panel to track down your websites, your competitors' websites, your grandma's website's SEO rankings. Sweet! There's more to explore, I haven't fully explored it myself, though. (Hmm, does this make me a liar?)

I don't hate Google
I don't hate Google, I do use it for everything and I truly admire The Anatomy of a Large-Scale Hypertextual Web Search Engine. I use Google to search for everything. I use Blogger which is owned by Google. Google is vastly, scarily successful. But this tremendous success should also come with a lot of responsibility and sincerity. Google owes it to their users and to all webmasters to make their services as usable and as stable -- and not make up "cute" excuses for blunders.

Funny how an enterprise this big can rename data replication and sync as a "Dance", a super change in algorithm as "Florida", etc. Funny how a large decrease in the number of a website's indexed pages can be attributed as the webmaster's fault for not "keeping up" with how Google works. Oh well. Funny how it will take forever for a new website to get indexed in Google while it only takes a few days with Yahoo -- and funny how we seem to all understand and forgive this "oh because there are so many websites indexed by Google everyday, it will take months for your site to get indexed" phenomenon.

The Prophecy

So, the prophecy. Maybe at one point webmasters will revolt and try out alternative search engines or totally give up SEOizing for Google (yes, they are smart webmasters and they know the concept of having a good, organic website, with usable design and quality content). Maybe at one point all those black-hat SEO guys, SEO magicians, frustrated webmasters, will revolt and try to mess up the system. Maybe they will not be revolting against Yahoo, as long as Yahoo doesn't do a dance, an Okinawa perhaps, or make us all wait forever until a new site gets spidered. Heyey!

Oh well. I rest my case. I gotta get some sleep.
Astalavista baby, whatever ever happened to
Altavista.